Total Members
1,247
↑ 8.5% vs last month
Active Members
892
↑ 12.3% vs last month
Churn Rate
4.2%
↓ 1.8% vs last month
Monthly Revenue
$54.2K
↑ 15.7% vs last month
Avg Visit Frequency
3.8x
↑ 0.4x vs last month
Court Utilization
73%
↑ 6.2% vs last month
💡 Key Insight
Peak membership growth detected in evening programs. Consider expanding evening court availability by 20% to capture additional demand.
Court Utilization Heatmap - Weekly Overview
Peak Hours
6-9 PM
95% utilization
Slowest Hours
10-12 PM
23% utilization
Event Attendance
87%
↑ 9.3% vs last month
💡 Optimization Opportunity
Tuesday and Thursday mornings (10 AM - 12 PM) show only 23% utilization. Consider launching a senior clinics program or promotional pricing during these windows.
At Risk Members
47
12 new this week
Highly Engaged
312
↑ 24 vs last week
Inactive (30+ days)
83
Requires attention
| Member Name |
Last Visit |
Visit Frequency |
Status |
Action |
💡 Retention Alert
47 members haven't visited in 30+ days. Automated re-engagement emails scheduled. Staff follow-up recommended for 15 high-value members.
Automatically send personalized emails to members who haven't visited in 30+ days, recommending relevant events and open play sessions.
Send event recommendations to engaged members who haven't registered for upcoming tournaments or leagues.
Automatically promote off-peak hours with special pricing via email and social media when utilization drops below 30%.
Send thank you emails and exclusive perks to highly engaged members, strengthening loyalty and retention.
💡 Automation Impact
Your automations have re-engaged 34 inactive members this month, generating an estimated $4,800 in recovered revenue. Keep optimizing!