MatchPoint already has demand. The problem is operational leakage, inquiries get missed, responses get delayed, follow ups fall off, event promotion is inconsistent, and members slip through the cracks when things get busy especially since they depend heavily on individual effort rather than scalable systems.
What this changes in daily operations:
Bottom line: Conservative projections show payback in ~4–6 months, then ongoing returns without adding headcount.
These integrated systems work together as a cohesive operational layer. Phase 1 focuses on the highest-leverage systems first, with room to expand as priorities evolve:
Converts after hours inquiries into bookings and handles routine questions 24/7, saving ~200 staff hours annually while capturing revenue that would otherwise be lost to delayed responses.
Reduces website bounce rate by answering questions instantly, enabling direct bookings without phone calls or emails. Also gives staff fast answers to operational questions without pulling leadership into the weeds.
Maintains consistent presence across platforms, runs targeted promotions to fill low attendance events, and engages with comments/DMs in real time—all without adding to staff workload.
Provides real time visibility into member engagement, event performance, and churn risk—with automated outreach triggers that prevent members from slipping away. Saves ~280 staff hours annually on manual tracking and follow up.
Handles phone inquiries during peak hours and after hours, allowing staff to focus on in person customers while ensuring no call goes unanswered. Saves ~120 staff hours annually on routine phone calls.
Creates a new revenue stream by placing targeted sponsor ads on digital displays, with automated reporting that shows sponsors exactly what they're getting. Minimal setup, immediate value for sponsors and MatchPoint.
Plus: Miscellaneous automation tasks including API integrations, website improvements, workflow optimizations, and other technical enhancements identified during implementation.
Develop and implement the Phase 1 integrated systems and agents tailored to MatchPoint's operations. This phase focuses on:
Timeline: 4-6 months for full implementation and optimization
Based on the learnings and successes from Phase 1, we will explore transforming the MatchPoint system into a scalable SaaS platform for other pickleball and sports clubs.
Phase 2 goals:
Phase 2 scope, timeline, and investment will be discussed separately after Phase 1 success is validated. This proposal and pricing covers Phase 1 only.
Two ways to engage: a one-time implementation for faster delivery, or the Hybrid Retainer for ongoing iteration.
All projections reflect real operational constraints including private court reservations, off-peak demand variability, and imperfect data quality. These numbers are intentionally conservative.
| Impact Area | Conservative Assumption | Annual Time Saved |
|---|---|---|
| Email handling | 5–8 hrs/week × 50–70% reduction | 130–290 hrs |
| Support deflection (chat + voice) | 10 interactions/day × ~3 min saved | ~130 hrs |
| Automated marketing campaigns | 2 campaigns/week × ~1.5 hrs saved | ~155 hrs |
| Social media scheduling | 3 posts/week × ~30 min saved | ~78 hrs |
| Subtotal: Time Savings | ~493–653 staff hours/year reclaimed | |
| Revenue Lever | Conservative Assumption | Annual Impact |
|---|---|---|
| Repeat drop in attendance (open play & clinics) | 1,000 recent drop ins; 3% return for one additional visit/month at $20 | $7,200 |
| Drop-in → paid event participation | 2% of recent drop ins attend one event/year at $25 | $6,000 |
| Event fill rate improvement | Avg. 2 additional paid spots/event across 2 events/week at $20 | $4,160 |
| First-time customer activation (no-app signup) | +4% absolute lift in net new drop ins at $20 | $9,600 |
| Subtotal: Core Revenue Impact | $26,960 / year | |
| Growth Lever | Conservative Assumption | Expected Impact |
|---|---|---|
| Drop-in → Individual membership ($109) | 1% of active drop ins convert annually | ~30 new members/year |
Note: Membership conversions tracked separately as they represent recurring revenue beyond the annual impact calculations.
| Core Revenue Impact | $26,960 |
| Staff Time Reclaimed (493-653 hrs @ $15/hr) | $7,395 – $9,795 |
| Membership Conversions (30 members @ $109/mo) | $39,240 recurring |
| Total Quantified Annual Value | $78,525 – $82,525 |
| Net Investment | ($30,000–$39,000) |
| Net Year 1 Benefit | $39,525 – $52,525 |
Year 1 ROI: 162% – 175%
Estimated Payback Period: 4-5 months
The ROI numbers above stand on their own. The items below represent upside we intentionally did not include in the financial model to keep projections conservative.
Revenue & Utilization Upside
Operational & Leadership Upside
Note: Phase 1 also creates the technical foundation for optional future platform expansion.
One-time model: focused on delivery, with a defined finish line at Month 4.
Month 6+: Ongoing optimization and iteration (retainer only).
This doesn’t require new customers or increased ad spend. It works by capturing value from demand you already have, through systems that reduce friction, fill empty slots, and protect staff time.
If this direction makes sense, the next step is a short working session to confirm scope and timing. From there, we finalize the plan and move into execution.
Social Media Agent
Content & Posting
Engagement & Response
Integrations